Voter Activation Network (VAN) is the company that powers Votebuilder, the online CRM (Customer Relationship Manager) tool that Democratic Parties and candidates around the country use to organize for the election of candidates at all levels of government.
VAN was founded in 2001 and has since grown to be the most widely used organizing tool for field campaigns use by Democrats.
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Sample one-sheet for convincing campaigns that have been using spreadsheets to switch to VAN
A data-driven campaign uses data to make better strategic decisions, respond more quickly to changes, and save money, and the Democratic Party is the best source of information on individual voters.
With data, campaigns can answer:
- Who is in my voter base?
- Who are my persuadable swing or low-turnout voters?
- What issues will drive persuadable voters to the polls for the Democratic party?
- How many phone calls do I have to make to achieve my win number?
- How much money should I spend on text, relational organizing, or mailers?
- Who are my best fundraising prospects?
- How well attended are my events?
Campaigns will have access to:
- An enhanced voter file, with purchased phone numbers, verified USPS addresses, Census data, and individual-level demographic information
- Historical data on voters, used for predictive models that estimate the turnout likelihood and partisan lean of individual voters
- Real-time coordinated canvassing updates from down-ballot to the top of the ticket
- A support network for managing your campaign’s data
- Access to best-in-class tech tools for remote and in-person voter contact
- Security measures to prevent stolen or misused data
Campaigns will also be able to track their information for the future, to build Democratic Party capacity for 2021 and beyond.
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